Lina Penalosa's Articles Display Category|Title|Newest|Oldest Do You Repel Women...With Your Copy? This article reveals some of the critical differences between marketing to men and women and how a marketer's ability to write effectively for each audience can mean the difference between a piece that earns you money or marketing that just costs you money. A 3-Minute Cheat Sheet to the Secret Language Your Prospects Are Speaking This article explains how your personality influences your marketing copy, how to identify which personality type you are, how to identify your prospects' personality types, and what keywords, phrases and triggers you should use to acquire the most sales with each personality type.

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